News from the Road
AdelmanSummit Meetings/Events & Incentives
Frankfurt earns its reputation for huge expositions, trade fairs and meeting events
AdelmanSummit recently traveled to Frankfurt, Germany to attend the worldwide exhibition for Incentive Travel, Meetings and Events (IMEX). This three-day tradeshow connects planners and buyers to hotels, destinations and Destination Management Companies across the world. The show was held at Messe Frankfurt, the world’s largest trade fair and congress venue. Over 14,000 meeting industry professionals attended the show and participated in nearly 70,000 individual appointments focused on business opportunities and networking with exhibitors from 172 countries. In addition to individual appointments, IMEX offered educational sessions throughout the show, ranging from event marketing strategies, to future trends, to leadership styles. The main theme of IMEX Frankfurt this year was “Imagination,” as discussions focused heavily on global creativity, innovation and interaction.
Our trip was hosted by Preferred Hotels and Resorts, a collection of over 650 independent luxury hotels, residences, resorts and hotel groups across 85 countries. In the evenings, we had the pleasure of meeting team members from their hotels throughout Europe, and networked with other host planners. Our team was excited to learn about the new Diaoyutai Mansion opening in August 2019, which will be the only Preferred Hotels and Resorts property in Frankfurt. It is also the only European luxury hotel by the Diaoyutai MGM Hospitality hotel group and will combine traditional Asian design and service with modern international flair.
Frankfurt is a great location for global meetings and events due to its central location and well-connected international airport. This modern city, with its business district’s skyscrapers dominating the skyline, is the most international city in Germany. Nearly one in three residents hold a passport from a country other than Germany, which greatly contributes to the wide variety of food, culture and art in the city. Frankfurt is also the largest financial center in Europe and is home to the European Central Bank. Located along both banks of the Main River, Frankfurt is also known for the MuseumSufer, a string of 11 museums with 50 more in the vicinity. Frankfurt is often referred to as the “Gateway to Europe,” as it is frequently used as a jumping-off point for travels to other destinations in Europe. Overall, Frankfurt expects domestic and international business and meeting travel along with general tourism to grow for years to come.
Please learn more about Germany and other exciting international meeting and incentive destinations by contacting firstname.lastname@example.org.