Adelman in the News

Adelman Travel and Summit Performance Group Form AdelmanSummit Meetings and Incentives Travel Alliance

Co-branding Agreement Will Focus On Burgeoning Meetings & Incentives Travel Business


(Milwaukee, WISCONSIN) –Adelman Travel and Summit Performance Group announced they have formed AdelmanSummit to offer comprehensive corporate and association meeting and event management, incentive travel, and sports hospitality services to businesses and organizations.

Adelman Travel, based in Milwaukee, Wisconsin is the 22nd-largest travel agency in the United States and has a strong emphasis on business travel and travel management services. Summit Performance group, based in San Diego, California is a global provider of event management and incentive travel services. Under terms of the co-marketing and co-branding agreement, AdelmanSummit will provide traditional event and meetings management services, including:

  • Strategic planning
  • Onsite meetings management and production
  • Registration and staffing
  • Facilities and equipment sourcing and rental
  • Logistics
  • Event staffing and activities management
  • Airfare booking
  • Lodging management
  • Ground transportation
  • Tourism management and services
  • Travel management and contract negotiation services

Summit Performance Group’s clients include several Fortune 500 companies, such as PepsiCo, Arrow S3, Life Technologies Corporation and Pfizer Pharmaceuticals. They have produced and managed over 2,000 events throughout North America, Europe and the Far East. Their meetings have ranged in size from 10 to over 2000 people. The newly formed AdelmanSummit is currently working with over 30 corporations to coordinate and manage their meetings and events.

“Partnering with Summit will offer our customers a turnkey solution to managing meetings and events of any size,” said Angela Abbate, vice president of global services for Adelman Travel. “We saw a need for this among many of our business travel customers, and I know Summit saw a need for travel services among its meetings and incentives customers.”

Doug Wheeler, co-owner and partner of Summit Performance Group, agreed. “There has been an increasing trend among corporate and organizational customers to outsource this kind of business,” said Wheeler, “and this includes smaller meetings of 20 to 30 people. Coordinating a meeting with participants coming in from all over the nation – or the globe – can be complicated, and requires expertise and skill sets that many companies and organizations might not have. Nothing is better than a meeting or an event that is planned well and executed flawlessly – and nothing is worse than one that isn’t.”

Incentives travel programs – typically wherein companies reward or incentivize employees for performance – had declined during the recent economic recession, but according to Wheeler, are coming back. So are sports hospitality programs and events. “It’s big business, and getting bigger,” said Wheeler. “Trips and travel have always been attractive as an employee reward, and sports teams and leagues are using travel and hospitality programs as a way to connect to larger audiences. In every case, customers want a fun and seamless experience. AdelmanSummit is here to provide that.”

About Summit Performance Group
Headquartered in San Diego, Summit Performance Group’s partners and founders, Richard McCann and Douglas Wheeler, have more than 60 years experience in corporate incentive travel and meeting management industry. SPG has successfully developed and globally executed over 700 top-notch, custom tailored programs for numerous large and small organizations since 2003. SPG’s comprehensive suite of services include site selection and contract negotiations, secondary services coordination, corporate sports hospitality and sponsorships, sports tournament development and management, individual and group incentive travel, conference and event management, technology and web registration, multimedia development and production and custom theming, staging and graphic design. For more information SPG, call 858-385-2785 or visit our website at or at

Back to Press Releases   

Media Contact

Laura Schad

About Adelman Travel

Adelman Travel, headquartered in Milwaukee, Wisconsin, has been providing clients with high-quality corporate travel management services for over 30 years, and continues to evolve into one of the largest and most respected TMCs in North America.   Adelman specializes in creating customized travel and expense management programs to meet the unique needs of each corporate client.  Adelman Travel is a wholly owned business subsidiary of BCD Travel, operating in 110 locations worldwide, providing global, regional and local expertise.  Adelman Travel’s additional business lines include: Adelman Vacations, Chamber Discoveries and Food and Wine Trails along with reward travel and fulfilment services.

This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to the cookies, you can decline the tracking but may encounter missing site functionality.

By closing this dialog or clicking the 'Accept' button, you agree to the use of the cookies.